Job Description

Are you inspired by challenging the status quo? Do you thrive in collaborative environments that drive results? If so, Gates could be for you.

Gates is a leading manufacturer of application-specific fluid power and power transmission solutions. We push the boundaries of material science to engineer solutions that continually exceed customer expectations.

Let's simplify it, think belts and hoses. Found in motorcycles, conveyor belts, cars, tractors, blenders, vacuum cleaners, bicycles, & 3D printers just to name a few. Because why not do it all?

Essential Duties and Responsibilities

As an innovation leader, we look for ambitious, forward thinking, open-minded and well-rounded individuals to join our global mobility team. Located in our Denver office, we are seeking a Sr. Brand Analyst on our Mobility team to champion the creative development, execution, consistency, and evolution of our brand across international markets. This cross-functional role blends strategic brand leadership with hands-on design execution to ensure all touchpoints-from graphic design to packaging-embody the soul of our brand.

You will play a critical role in shaping the visual identity for a globally recognized brand in the powersports and bicycle space. A deep personal interest in motorcycles and bicycles is essential, ideally with hands-on riding experience. Familiarity with belt drive systems for both motorcycles and bicycles is strongly preferred.

Key Responsilbities

Key responsibilities:

• Enforce and evolve global brand standards across all channels, partners, and regions globally
• Serve as the guardian of brand identity across platforms and markets
• Lead internal brand training, global creative reviews, and brand compliance processes
• Partner with marketing, product, and regional teams to ensure brand consistency and resonance globally
• Partner with regional teams to localize core campaigns without diluting brand equity

Creative Development & Growth Initiatives

• Lead the strategic development of positioning frameworks that differentiate Gates Belt Drive across markets and audiences
• Contribute to global marketing campaigns with original concepts and culturally relevant design thinking
• Work closely with content creators and agencies to develop graphic packages that drive engagement and brand affinity
• Develop branded merchandise and apparel that inspires pride and loyalty among customers and partners
• Guide teams on how to embed brand thinking into every touchpoint-from product design to retail execution
• Analyze performance of brand initiatives and creative assets, using insights to iterate and optimize future work

Social & Digital Brand Oversight

• Serve as brand steward across all consumer-facing digital channels, with a focus on social media content alignment
• Review, approve, and help shape visual and messaging standards for all global social media content
• Collaborate with regional teams and external partners to ensure social content is on-brand, engaging, and tailored to the target audience
• Develop branded content templates, asset libraries, and brand guides for social platforms
• Partner with content creators, ambassadors, and influencers to provide clear creative direction and protect brand voice and visual identity

Key Responsilbities Continued

Video Production & Content Oversight

• Oversee in-house video production projects, from concept through delivery, to ensure consistent brand messaging and visual identity
• Act as creative director and brand steward across all video touchpoints-including product storytelling, ambassador features, brand documentaries, and event recaps
• Proactively guide third-party content creation (influencers, media partners, ambassadors) to protect brand integrity, provide clear briefing documents, and ensure on-brand execution

• Review and approve third-party assets (video, social content, photography, packaging, etc.) before publication to ensure alignment with tone, visual identity, and strategic messaging
• Provide feedback and coaching to partners on how to elevate and protect the brand in different formats and cultural contexts
• Work closely with legal and marketing leadership to ensure proper brand use, IP protection, and content compliance

Graphic Design Execution / Product & Packaging Influence

• Own the creation of all graphic assets including:
  Paid ad creative
• Sales collateral
• Packaging designs
• Tradeshow visuals and booth graphics

• Deliver high-impact, on-brand visuals across digital and physical applications
• Define the visual and emotional signature of the brand across digital, packaging, event, and product ecosystems
• Organize and maintain asset library for global team access
• Provide input during early stages of product development to guide design language and brand integration

• Lead global packaging strategy including structural packaging design, sustainability initiatives, and regional adaptation
• Manage packaging changeovers, kitting requirements, and version control across global markets

Supervisory Responsibilities

• None.

Requirements and Preferred Skills

• 5-7 years of experience in graphic design, brand management, or marketing-preferably in consumer products, active lifestyle, or mobility industries such as Bicycle or Powersports.
• Strong understanding of industry dynamics, product categories, components and consumer behavior within the Bicycle and/or Powersports markets.
• Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Excellent project management skills-able to juggle multiple initiatives and deadlines in a fast-paced, cross-functional environment.
• Strong project management skills. Experience with Smartsheet for project management.
• Experience with Microsoft Office, Teams, OneDrive.
• Global marketing experience preferred; ability to adapt brand messaging and assets for international markets.
• Willingness to travel 20% (domestic and international) to support events, tradeshows, and other brand activations.
• Excited to work in the office with great teammates.
• Must be legally authorized to work in the United States without company sponsorship.

Pay & Benefits

• Full-Time
• Salary Range: $90,000 - $98,000
• No bonus potential
• Relocation is not provided
• Medical, Dental and Vision insurance: benefits begin on the first day of the month immediately following your date of hire
• Eligible for 3 weeks of paid vacation + 11 holidays (9 scheduled & 2 floating) + 8 sick days
• 401(k):3% company contribution and additional 3% company match
• Tuition Reimbursement

Why Gates?

Founded in 1911 in Denver, Colorado, Gates is publicly traded on the NYSE. While we might operate in a vast amount of time zones we operate as 'One Gates' and have a common goal of pushing the boundaries of materials science. We invest in our people, bringing real-world experience that enables us to solve our customers' diverse challenges of today and anticipate those of tomorrow.

Work Environment

Gates is an Equal Opportunity and is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of race, sex, color, religion, age, disability, pregnancy, citizenship, sexual orientation, gender identity, national origin, protected veteran status, genetic information, marital status, or any other consideration defined by law.

While performing the duties of this job, the employee is frequently required to sit; use hands and fingers to work with objects, tools, or controls; and use office equipment including computers, telephones, and/or copiers/scanners. The employee must frequently lift and/or move up to 10 pounds.

For individuals assigned and/or hired to work in Colorado, Gates is required by law to include a reasonable estimate of the compensation for this role. This compensation range is specific to the State of Colorado and takes into account various factors that are considered in making compensation decisions, including but not limited to the candidate's relevant experience, qualifications, skills, competencies, and proficiency for the role.

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